Target Advertising Management

Do you want to outperform the competitors? You probably don’t have the budget to reach everyone. And you can’t speak to everyone at once. So you can either speak to a specific audience whose language and motivations you understand, whose passions you’re on board with, or you can create generic messages that may or may not hit their mark with anyone. A competent target management is what can help both new and well-established brands to be on top position in the research, to narrow and target your right audience.

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    The way I see this job, it’s a „best of both worlds”: it’s about mastering tools and metrics on one side, and about content that needs to be relevant on the other side. It’s a puzzle calling for a sharp, organized mind and a free thinker attitude under the same roof.

    Nicoleta Mocranschi
    Chief Digital Expert